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Vitaliy Kubushyn's avatar

Not sure if you're already aware, but the book "How Minds Change" by David McRaney touches a lot on this topic and various persuasion techniques that work (very rarely) to bring someone out of their cult/tribal thinking.

You're right that this is all about identity, social acceptance, and tribalism. Facts will never work. The best approach is just to listen and address at the "how" and "why" they arrived at their conclusions and acknowledge their emotional state without agreeing with it.

That requires more patience and tolerance than 99% of us possess.

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